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ZICO Sees Investor Interest A Sign That Its Coconut Water Is On Right Track

September 14, 2009: 12:30 PM EST
The California maker of a coconut-water sports drink says the recent $15 million investment from a group that includes Coca-Cola “validates the broad potential” of its product, which has gained favor among runners, cyclists, etc. ZICO Beverages plans to use the cash to introduce the electrolyte-rich drink to a wider consumer audience. According to this Beverage World report, the Venturing and Emerging Brands unit of Coca-Cola will provide brand building expertise as ZICO Pure Premium Coconut Water seeks to push beyond its current marketing base of major grocery and natural foods stores, gyms, yoga studios, and online.
"Coca-Cola Among Companies to Invest $15M in ZICO Beverages", Beverage World, September 14, 2009, © Beverage World Publications Group
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