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Young Company Focuses On Memory-Inducing Scents For Cocktails

July 18, 2017: 12:00 AM EST
Brothers Aaron and Sam Wisniewski are very much into flavors and fragrances: they incorporate them into cocktail products as well as aromatic landscapes. A basic tenet of their full-service fragrance house –  Alice & the Magician (Burlington, Vt.) -- is that aromas are strongly associated with memory and emotion. Their products – there are now more than 150 different mists and 50 elixirs – are derived from their own fragrance memories, and may include the smell of their parents’ garden, or the snow and ice of a winter day. One of their creations includes edible scents designed to be sprayed on cocktails (Citrus Blossom Harvest, Perfect Ginger, Autumn Bonfire, Hiking the Long Trail). Unlike cocktail bitters, however, the elixirs don’t add any taste or texture to a drink, just pure aroma..
Isabella Alimonti, "Edible Scents Make Flavorful Cocktails—And A Lasting Impression", PSFK, July 18, 2017, © PSFK LLC
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