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Yakult Danone India Expands Door-To-Door Distribution Model To Mumbai

March 20, 2010: 04:22 AM EST
After successful testing in four Indian cities, probiotics health foods maker Yakult Danone India Ltd. has extended its global door-to-door distribution program known as the Yakult Ladies system to Mumbai and Pune. Yakult is a probiotic drink that contains bacteria (Lactobacillus casei strain Shirota) that purportedly benefit the digestive system. Under the distribution program, young women specially trained for door-to-door distribution deliver probiotic products to customer homes. They also educate customers in the health benefits of probiotics and provide free samples. The company’s marketing test involved 140 trained women in Delhi, NCR, Jaipur and Chandigarh. With the addition of Pune and Mumbai, that number is expected to more than double by the end of the year. According to the company, there are 80,000 Yakult Ladies around the world.
"Yakult Danone India (P) Ltd. introduces its global distribution system ‘YAKULT LADIES SYSTEM’ in Mumbai ", Web Newswire, March 20, 2010, © Webnewswire
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