Wisconsin Bakery Continues Tradition Of Product Innovation

An entrepreneur who fell in love with a single product produced by a Green Bay, Wis., bakery eventually bought the store in 1994. That single product made by Not By Bread Alone – sausage bread – is still made using the original recipe, but is offered in different forms, e.g., muffins and mini-muffins, snakes for Halloween, wreathes for Christmas, etc. The store has since expanded to accommodate café-style eating, offering a large variety of sandwiches, breads and other baked goods. The still popular sausage loaf, filled with sausage, mozzarella cheese, and seasonings, sells for $7.00 (small) or $12.00 (large).