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Wisconsin Bakery Continues Tradition Of Product Innovation

May 13, 2014: 12:00 AM EST
An entrepreneur who fell in love with a single product produced by a Green Bay, Wis., bakery eventually bought the store in 1994. That single product made by Not By Bread Alone – sausage bread – is still made using the original recipe, but is offered in different forms, e.g., muffins and mini-muffins, snakes for Halloween, wreathes for Christmas, etc. The store has since expanded to accommodate café-style eating, offering a large variety of sandwiches, breads and other baked goods. The still popular sausage loaf, filled with sausage, mozzarella cheese, and seasonings, sells for $7.00 (small) or $12.00 (large).
Daniel Higgins, "Not By Bread Alone's menu lives up to its name", Green Bay (Wis.) Press-Gazette, May 13, 2014, © Press-Gazette Media
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