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Whole Foods Market Launches Healthy Eating Initiative

January 21, 2010: 07:49 AM EST
Whole Foods Market has launched a healthy eating initiative at its 289 stores in the U.S., Canada and the U.K., emphasizing plant-based foods such as fresh vegetables, fruits, legumes, etc., that are naturally low-fat and nutrient-dense, and whole foods that are real, fresh and natural. “Avoid highly processed and refined foods, and those with artificial ingredients,” the company advises. The company is also featuring two third-party partner programs to provide guidance for shoppers: Eat Right America and the Engine 2 Diet. Both offer 28-day "getting started" healthy eating plans. The initiative also includes free information, recipes, in-store lectures, events and support groups.
"Health Starts Here Launches at Whole Foods Market ", PRNewswire, January 21, 2010, via PRNewswire, © PR Newswire Association LLC
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