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Whole Foods Launches Healthy Eating Marketing Campaign In Its Stores

January 10, 2011: 10:57 AM EST

Whole Foods Market has launched a healthy eating promotional campaign called “Health Starts Here” in its 303 stores. The program offers products, education, practical tools and wellness resources to promote healthy lifestyles, the company says. Four key principles underlie the program: eating whole, fresh, natural and organic foods; incorporating more fruits, vegetables, whole grains, nuts and seeds, beans and legumes into every meal; eating nutrient-dense foods that pack more nutrients per calorie; and consuming healthy fats from whole plant foods like nuts, avocados and seeds. The program is being implemented in a variety of departments, with a special emphasis on prepared foods, bakery, and frozen vegetables. According to Margaret Wittenberg of Whole Foods, “’Health Starts Here’ can help turn New Year’s resolutions into long-term health and wellness solutions.”

"Turn New Year’s resolutions into long-term solutions", News release, Whole Foods Market, January 10, 2011, © Whole Foods Market
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