Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Wal-Mart's Technology Unit Makes Apps For Its Social Media, Mobile Marketing

May 1, 2012: 04:10 AM EST
Wal-Mart Stores Inc.'s @WalmartLabs business unit has created applications for the retailer's social media and mobile marketing and online shopping operations. @WalmartLabs started with Kosmix, a technology startup acquired by Wal-Mart in 2011 mainly for its "social genome" technology. Social genome gathers consumer data from social media sites, such as Facebook, Twitter, and Foursquare, and performs semantic analysis, which interprets consumers' actions on social media platforms, such as status updates and posts. Using social genome, @WalmartLabs created the Shopycat, a Facebook application for finding gifts, as well as iPad and iPhone apps.
Joseph Tarnowski, "Retail + Social + Mobile = @WalmartLabs", The Progressive Grocer, May 01, 2012, © Stagnito Media
Domains
Innovation
Sectors
Retail
Geographies
Worldwide
North America
United States of America
Categories
Companies, Organizations
Innovation & New Ideas
Market News
Developed by Yuri Ingultsov Software Lab.