Voice Tech Expected To Be Major Part Of Marketing Strategies, Industry Movers Say

Several marketing professionals present the reasons why marketers should be aware of developments related to voice technology and connected devices and be ready to use them. Originals at Adidas global director of digital and retail marketing, Swave Szymczyk, said “voice is set to become the next big input into our computers,” which will enable users to simply ask their digital assistant for anything, including a brand or commodity. Lego Group head of global search marketing Luis Navarrete Gomez said marketers need to ask how they can use voice technology to improve user experience. Bauer Media group managing director of advertising Abby Carvosso said brands within her company are expressing interest in new forms of voice activation. [Image Credit: © Kaufdex ]