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Voice Search Helps Brands And Marketers Regain Trust Of Consumers

June 25, 2018: 12:00 AM EST

Voice search technology can help marketers and advertisers regain the trust of consumers. Recent studies, such as the one by ExpressVPN, have revealed that consumers do not trust how brands and tech companies collect and use user data. To regain user trust, marketers should adopt a conversational approach, which is increasingly becoming possible as consumers become more at ease with using their voice to interact with their devices. Voice search allows consumers to actively search for what they want instead of “being fed” by a non-voice system. [Image Credit: © PhotoMIX-Company ]

Jon Heim, "How voice search can help regain consumer trust", The Drum, June 25, 2018, © Carnyx Group Ltd
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