We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Virtual Reality And Augmented Reality Offer Retailers New Ways Of Reaching Customers

September 9, 2016: 12:00 AM EST
Virtual reality and augmented reality technologies are expected to significantly affect the retail industry. Retailers seeking to integrate VR and AR into their business models should first decide which technology to use for specific applications, then determine whether the application is for in-store or out-of-store use. Also, retailers need to identify their customers who would prefer an AR or VR solution, then establish the technology's value proposition. Retailers need to connect the solution to their business model, establishing measurable financial or customer-engagement objectives to make sure the VR/AR solution is creating value for the business.
Dan McKone et al, "Virtual and Augmented Reality Will Reshape Retail", Harvard Business Review, September 09, 2016, © Harvard Business School Publishing
Domains
Innovation
Sectors
Retail
Geographies
Worldwide
North America
United States of America
Categories
Innovation & New Ideas
Market News
Marketing & Advertising
Developed by Yuri Ingultsov Software Lab.