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Vending Machine Industry Goes Natural, Organic – And Just Plain Healthier

January 12, 2011: 03:49 AM EST

A new era in vending machine technology and marketing has arrived, as established vending machine companies offer healthier snacks, while start-ups launch new machines selling natural and organic yogurt and granola bars, gluten-free products and fresh fruit. Schools, fitness clubs and office buildings are seeing their old machines – stuffed with sugar-sweetened sodas and snacks packed with trans-fats, high-fructose corn syrup and hydrogenated oils – replaced by the new equipment. The new healthy vending machine sector comprises small, locally-owned businesses, so their sales have not yet registered in tallies of the $30 billion vending industry. But one industry expert expects "exponential" growth reflecting that of the natural foods and organic industry. And big snack and beverage companies like PepsiCo and Coca-Cola are revamping their machine-vendable products to meet demand for healthier, more nutritious foods.

Jennifer Alsever, "No Twinkies? Vending machines go organic", msnbc.com , January 12, 2011, © msnbc.com
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