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Unilever Signs Up For Microsoft's NUads Interactive TV Advertising Platform

June 14, 2012: 05:22 AM EST
Microsoft Corp. launched the NUads interactive TV advertising format on Xbox LIVE, with Toyota, Unilever, and Samsung Mobile USA as the first brands to develop advertising campaigns based on the technology. NUads advertisements turn conventional TV advertisements into interactive experiences for Xbox LIVE viewers using Kinect gesture and voice controls. Unilever's interactive campaign for the Axe Attract for Him deodorant brand involves transforming the original digital advertisement into a NUads TV spot for Xbox.
"Microsoft Signs First NUads Advertisers, Including Toyota, Unilever and Samsung Mobile USA, on Xbox LIVE", Microsoft , June 14, 2012, © Microsoft
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