We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Unilever Signs Up For Microsoft's NUads Interactive TV Advertising Platform

June 14, 2012: 05:22 AM EST
Microsoft Corp. launched the NUads interactive TV advertising format on Xbox LIVE, with Toyota, Unilever, and Samsung Mobile USA as the first brands to develop advertising campaigns based on the technology. NUads advertisements turn conventional TV advertisements into interactive experiences for Xbox LIVE viewers using Kinect gesture and voice controls. Unilever's interactive campaign for the Axe Attract for Him deodorant brand involves transforming the original digital advertisement into a NUads TV spot for Xbox.
"Microsoft Signs First NUads Advertisers, Including Toyota, Unilever and Samsung Mobile USA, on Xbox LIVE", Microsoft , June 14, 2012, © Microsoft
Personal Care
North America
United States of America
Companies, Organizations
Innovation & New Ideas
Marketing & Advertising
Press Release
Developed by Yuri Ingultsov Software Lab.