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Unilever Should Be Better At Leveraging Technology, Says Chief Technology Officer

December 23, 2010: 02:27 AM EST

Unilever chief technology officer Neal Matheson said he believes that his company needs to leverage technologies that exist today, including those developed in other industries, to improve the quality of life of consumers. Having demonstrated that the usual approaches have failed to improve its innovation rate, Unilever aims to adopt a new ways of thinking and technologies that will make its products more effective. Aware that growth today is coming largely from emerging markets, Unilever intends to flip the typical innovation flow by innovating instead for emerging markets and then adapt those technologies for developed markets. 

"Emerging innovations: Neal Matheson, Unilever", BBC, December 23, 2010, © The BBC
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