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Unilever Partners With Glamour Magazine To Launch Mobile Marketing Campaign

February 17, 2012: 02:45 AM EST
Consumers can buy Unilever's products, including those from the Dove, Tresemme, and Nexus personal care brands, using mobile bar codes included in ads in Glamour magazine. The ads include snaptags, developed by SpyderLynk, which let consumers download Glamour's Friends & Fans application or access a mobile Web page to purchase the products online.
Rimma Kats, "Unilever ramps up mcommerce strategy via mobile bar code implementation", Mobile Commerce Daily, February 17, 2012, © Napean LLC
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