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Unilever Partners With Games Service To Push Antiperspirant Ads To Avid Canadian Gamers

September 8, 2011: 03:02 AM EST
The WildTangent games service and Unilever’s Degree brand antiperspirant are partnering to provide free access to premium games on the channel for a limited time. WildTangent targets male hardcore gamers who like fast-paced, adrenaline-charged games. The Unilever campaign will deliver French and English versions of games to Canadian consumers who engage with a Degree Adrenaline Series video commercial. Players will be able to enjoy free unlimited, uninterrupted play during the campaign courtesy of Degree Men Adrenaline Series. WildTangent’s BrandBoost platform allows brands such as Degree to dynamically target video advertising to Canadian users via “contextually relevant games.”
"Unilever's Degree Brand Launches Branded Game Channel With WildTangent in Canada", Reuters.com, September 08, 2011, © Thomson Reuters
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