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Unilever Implements Vending Machines That Deliver Ice Cream For A Smile

June 23, 2010: 03:53 AM EST
SapientNitro says it has harnessed several advanced technologies – 3G, facial recognition and Facebook social media – to create a “smile-activated vending machine” for Unilever’s diverse ice cream products. When someone comes near the machine an “attractor screen” draws the person “into the world of augmented reality, according to SapientNitro. Once near the machine, the person is prompted to smile and the facial recognition “smile-o-meter” measures it. A photo is snapped and uploaded using 3G technology onto Facebook with permission. The person chooses a free ice cream by activating a touch-screen interface on the machine. Unilever’s ice cream brands include Wall’s, Ben & Jerry’s, Good Humor, Breyers and Klondike. The machines will be rolled out globally over the next 18 months, according to the company.
Sapient, "SapientNitro Unveils World’s First Ever Smile-Activated Ice Cream Vending Machine for Unilever", Sapient website, June 23, 2010, © Sapient Corporation
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