Unilever Calls For Innovations Aimed At Reducing Laundry Water Use

Unilever announced an innovation challenge through its Foundry IDEAS online platform which aims to reduce laundry water consumption. With laundry accounting for 19 percent of water consumption in Nigeria and with 4 billion people forecast to be affected by water shortage by 2025, the need to reduce water use when doing the laundry is quite urgent, the company said. According to Unilever, consumers who wish to participate in the challenge are encouraged to develop ideas for “new products, devices, services, communication tools or experiences.”