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UK's Premier Foods Introduces Heart-Friendly Bread, First Approved By Heart UK

April 19, 2010: 04:33 AM EST
The UK's largest food maker, Premier Foods, is to start selling a new bread line aimed at helping consumers manage their cholesterol levels. Its newest product, Hovis Hearty Oats, is the first bread to be baked with 50% wheat flour and 50% oats, which can help maintain normal cholesterol. It contains beta-glucan, an ingredient which, if consumed regularly can help maintain normal cholesterol levels. The bread is the first to be approved by heart-health campaigners Heart UK. Premier Foods said it wants to promote bread for breakfast in the UK, where health-conscious consumers prefer cereals. According to Heart UK, 65 percent of the UK population has high cholesterol levels.
"Premier launches heart-healthy Hovis", AFN, April 19, 2010, © Australian Food News
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