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Twitter Readies Location-Based Marketing Platform For Retailers

June 21, 2013: 12:00 AM EST
Twitter plans to launch a location-based and geo-defined mobile marketing platform designed to let retailers send promoted tweets to consumers within the proximity of their stores. Aimed at enabling ads to be targeted to consumers near particular latitudes and longitudes, the service can help marketers to drive their in-store traffic by announcing deals or just by informing people of their presence nearby. Twitter's planned geo-defined service, however, does not offer location options as specific as the one Facebook has offered since 2011.
Cotton Delo , "Twitter is Developing Geo-Targeted Ads for Retailers", Advertising Age, June 21, 2013, © Crain Communications
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