Tesco Adopts Electronic Shelf-Labeling Technology And In-Store Product Data App

Tesco’s Innovation Team said it is trying out in the retailer’s stores the Electronic Shelf Edge Labels electronic shelf-labeling system and a mobile app designed to help store clerks access information on product availability and other data. As part of the group’s task of looking for technologies that can potentially improve customers’ shopping experience and make employees’ job easier, the Innovation Team tested the electronic labeling system in several markets including Hungary. Based on test results, the retailer then installed in UK stores the system, which uses e-ink technology used in ebook readers and helps reduce the amount of time spent by store employees on updating shelf labels. Designed for use on Tesco’s hudl tablet, the mobile app enables store employees to access product data instantly.