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Tech Advances Power Sun-Safety Skin Patch, App From La Roche-Posay

June 15, 2017: 12:00 AM EST
L'Oréal brand La Roche-Posay, a start-up that exhibited at June’s Viva Technology show in Paris, presented the most recent developments of its My UV Patch. Designed to improve sun safer behavior and help minimize sunburns, the wearable patch features an adhesive comprising photosensitive dyes that change color when exposed to UV rays. A related app indicates varying levels of sun exposure. A smart algorithm incorporates personalized data (viz, geolocation, phototype of skin tone, hair and eye color) to advise when to reapply sun screen, seek shade, etc. According to company data, regular use has led to positive changes in sun-related behavior: 63 percent experienced less sunburn, 37 percent used more facial sunscreen, and 31 percent spent more time in the shade. [Image Credit: © La Roche-Posay ]
"La Roche-Posay Reveals the Latest Edition of its My UV Patch at Viva Technology Paris", News release, La Roche-Posay, June 15, 2017, © La Roche-Posay
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