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Target Partners With EcoSet To Make Commercial Shoots Environment-Friendly

January 10, 2011: 01:54 AM EST

Retail company Target has partnered with two-year old “green company” EcoSet Consulting to make its commercial shoots environment-friendly by recycling or composting production waste, using solar power, and using bio-degradable materials. Target aims to make 90% of its commercials “green” with the help of EcoSet and claims to have cut down its broadcast shoot waste in Los Angeles by 85% or 100,016 pounds. It opted for reusable bottles instead of plastic ones, donated reusable materials, costumes and a swing set, and reused a foam watering can as an art installation.

Natalie Zmuda and Andrew Hampp , "When It Comes to Commercials, Target, Others Keep It Green", Advertising Age, January 10, 2011, © Crain Communications
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