We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Target, Other Large Retailers Use Predictive Analytics To Fine-Tune Marketing

February 16, 2012: 04:08 AM EST
Target and other large retailers now use predictive analytics to collect and analyze customers' personal and purchasing-related data and in the process develop effective and targeted marketing strategies that enable retailers to target consumers with uncanny accuracy. Companies' ability to understand and predict consumers' shopping habits is made possible by academic and corporate researchers' focus on habit formation as a neurology and psychology subject.
Charles Duhigg, "How Companies Learn Your Secrets", The New York Times, February 16, 2012, © The New York Times Company
North America
United States of America
Companies, Organizations
Innovation & New Ideas
Marketing & Advertising
Developed by Yuri Ingultsov Software Lab.