Suntory Set To Launch Transparent Milk-Flavored Tea

The Suntory beverage company is once again attempting to disrupt consumer sensory – visual and taste – perceptions with a new product that doesn’t look the way it tastes. Transparent Premium Morning Tea Milk follows on the heels of its successful lemon tea-flavored water. Food writer Koh Ruide says “if it’s anything like its predecessor, it’ll be just as astounding.” Assam tea leaves provide the tea flavor while unnamed “milk-derived ingredients” deliver the milk flavor, producing “a refreshing drink that goes well with your breakfast.” Set for a September 26 launch, the new transparent tea brand will be sold in 550 ml bottles (131 yen, $1.21).