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Snapchat Introduces Speech-Recognition Lenses With AR Capabilities

August 1, 2018: 12:00 AM EST

Multimedia messaging app Snapchat launched its speech-recognition lenses. Compared with the company's Lens visual lenses, the augmented reality-enabled lenses offer various applications for social media and business. At present, the company's AR business is already generating revenue, accounting for $281 million in the fourth quarter of 2017.[Image Credit: © Snap Inc.]
Jesse Damiani, "Snapchat's New Voice-Activated Lenses Point To A Wild Future For AR Advertising And Commerce", Forbes.com, August 01, 2018, © Forbes Media LLC
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