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Smart Coca-Cola Machine Mixes, Dispenses, Reports Data Back To HQ

August 17, 2009: 02:48 AM EST
Southern California is the testing ground for a new Coca-Cola beverage dispenser that mixes up to a hundred different drinks on demand and then relays purchasing details back to marketing headquarters. The new machine, dubbed “Coca-Cola Freestyle,” uses special computer chips to power radio frequency identification (RFID) technology that forms the heart of the system. Freestyle’s technical wizardry allows real-time testing of new flavors and vitamin combinations. The company hoped to have as many as 75 Freestyles in operation in California by October, with marketing supported by Twitter and Facebook pages.
Laurie Sullivan, "Coca-Cola 'Freestyles' A Smarter Soda Machine", Washington Post, August 17, 2009, © MediaPost Communications
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