Sephora Updates Mobile App With Virtual Lash Try-On Feature And Augmented Reality Tutorials

Beauty retailer Sephora said it has added new features to its Sephora Virtual Artist application. Available for download on the Sephora App, the features are a new false lash virtual try on, which is added to the lip function, and step-by-step cosmetics tutorials using augmented reality technology. According to the company, Sephora Virtual Artist uses a smartphone's camera to map the location and shape of a user's facial features. Sephora's partner, ModiFace, developed the facial visualization and skin analysis technology.