Sephora Opens Retail Innovation Center In San Francisco

Beauty retailer Sephora unveiled its Sephora Innovation Lab in San Francisco, California. In addition to its physical facilities, the innovation center will include programs that promote a culture of innovation development and deployment, as well as developing the company's next generation of digital technology leaders. According to the company, the Lab team will take care of “sourcing, developing, evaluating, testing and eventually launching new offerings and technologies.” After teaming up with Google and Apple in the past, Sephora said it is evaluating strategic partnerships with other technology firms in the future. Some of Sephora's recent technology initiatives include Beacons personalization alerts, Pocket Contour digital makeup application, and augmented reality.