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Sephora Launches iPhone App to Make Cosmetics Shopping a Pleasant Mobile Experience

October 7, 2010: 01:12 AM EST

Cosmetics retailer Sephora North America launched the Sephora to Go application for the iPhone, which allows users of Apple’s smartphone to access the m.sephora.com mobile commerce Web site. Designed for the iPhone, iPod, and iPad running the 3.1 or later version of the iOS operating system, the free app also includes features that let consumers buy, learn about new products, view instructional and product video clips, read product ratings and reviews, browse purchase records, view their Beauty Insider accounts, and create their own shopping lists.
"Sephora to Go iPhone App Launches to Enhance Mobile Shopping Experience", PR Newswire, October 07, 2010, © PR Newswire Association LLC
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