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Sara Lee’s Omega-3-Fortified Breads Target Moms With Pre-Teens

February 15, 2010: 07:50 AM EST
Sara Lee has added two new varieties of breads fortified with algae-derived docosahexaenoic acid (DHA), a type of omega-3 fatty acid, to its Soft & Smooth line and is pitching them to moms with young kids. According to the company, the Soft & Smooth Plus breads with DHA omega-3 support healthy brain development in children. The new varieties include whole wheat and “made with whole grain white.” The company says the 12 mg of DHA omega-3 in a two-slice serving provides 10 percent of the suggested daily amount for children ages one to 13 years. The DHA omega-3 nutrient is provided by Martek Biosciences Corporation.
"Sara Lee Introduces New Sara Lee® Soft & Smooth® Plus Made with DHA Omega-3 Bread", Business Wire, February 15, 2010, © Business Wire
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