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Rosy Future Projected For Foods Enhanced With Prebiotics/Probiotics

October 2, 2009: 05:55 AM EST
New U.S. market research forecasts double-digit growth in the pre- and probiotic markets, thanks to improvements in formulation technology and more knowledgeable consumers. According to Packaged Facts, the pre- and probiotics market will grow by a compound annual rate of 12 percent to $22 billion by 2013. Two key factors fueling the growth: novel formulations increase the array of improvable foods; and consumers are more aware of the link between digestive health and wellness overall. The worldwide retail market for foods and beverages enhanced with pre- and probiotic ingredients was $15 billion in 2008, up 13 percent from 2007.
"Pre/Probiotic Market to Expand as Consumers Better Understand Link Between Digestive Health & Immunity", Nutraceuticals World, October 02, 2009, © Rodman Publishing
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