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Revamped Tesco Direct Web Site – A La Amazon.com – To Launch In Early 2012

August 16, 2011: 12:53 AM EST
After an extensive and expensive revamping of its Web presence to personalize the shopping experience, U.K. online retailer Tesco Direct will relaunch in early 2012, according to a report from Marketing Magazine. The "multimillion-pound" overhaul will transform the Tesco Direct site from “manual merchandising” to an automatic “algorithmically merchandised” format that approximates the Amazon.com experience, the magazine said. Customer content will be tied closely to recommendations and data feeds describing sales and top-rated products. Tesco says it is broadening its non-food offerings by thousands of products, a part of a major expansion taking place over the next two years. The renovation of its site signals a “major step in Tesco's digital evolution,” a source told the magazine.
Rachel Barnes, "Tesco revamps Direct to create 'Amazon-style' offering", Marketing Magazine, August 16, 2011, © Haymarket
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