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Rejuvenated MySpace Tests Ad Placements In User Communications

February 23, 2010: 12:52 AM EST
The recently repositioned and rejuvenated MySpace Web site – now focused on sharing entertainment-related info with friends – is taking advantage of the fact that its user base has started growing again. According to the new co-president, the site’s 70 million passionate fans can spread the word about bands, shows, videos, etc. And, thanks to its experimental “In-Stream” ad format, advertisers can also share their product information. In-Stream ads are placed in a user’s personal “stream” of communications with friends and other entertainment fans and then distributed virally around the user base. The program debuted on February 10 with offers of free music downloads from Coke and free product samples from Procter & Gamble.
Mike Shields , "Coke, P&G Test MySpace 'In-Stream' Ads", Brandweek, February 23, 2010, © Brandweek
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