Redemption Of Digital Coupons By Mobile Phone Users Grows By Triple Digits

The popularity of couponing has not waned as the economy sputters toward a recovery. Mobile couponing, though a small segment of the total digital couponing segment, has nevertheless experienced significant growth, up 117.6 percent since last year, according to eMarketer. In a new report the analyst firm estimates that nearly 20 million American adults will redeem a mobile coupon this year, including coupons or codes received via SMS, applications, mobile web browsers, and other methods. The company says that by 2013 use of mobile-based digital coupons will nearly double, with 16.5 percent of all adult mobile phone users in the U.S. redeeming a coupon.