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Raya Khanin Highlights How Brands Use AI and Genomics To Improve Beauty Personalization

October 3, 2018: 12:00 AM EST
In an interview, industry expert Raya Khanin, and the founder of personalized beauty company LifeNome, explained talked about how artificial intelligence and genomics, augmented by environmental and lifestyle factors, are being used to create personalized beauty products that best meet a customer’s specific skin requirements identified in their genetic profile. She provided a number of examples of how beauty brands are employing a range of new techniques to enhance personalization. FOREO LUNA recently launched fofo, a cleansing device with skin sensors to generate data that are analyzed by AI to create personalized skincare advice. [Image Credit: © LifeNome Inc]
Lucy Whitehouse, "‘The future of beauty is personalised’: Genomics and AI in bespoke beauty", CosmeticsDesign-Europe.com, October 03, 2018, © William Reed Business Media Ltd
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