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Quaker Oats Launches New Products, Ad Campaign, Based On Healthy Breakfasts

August 24, 2010: 02:10 AM EST
Proclaiming a growth plan based on products that “help people lead healthier lifestyles,” Quaker Oats Company said it will introduce two hot cereal varieties for its instant oatmeal line. The products targeted at adults and children include Quaker Hearty Medleys Instant Multigrain Hot Cereal and Mix-Up Creations, an instant oatmeal product that allows kids to create a breakfast by mixing “fun oatmeal flavors.” The company said the theme of its new advertising campaign, launching on September 1, will be the question: "Does Your Breakfast Make You Amazing?" According to Quaker Oats President Jaya Kumar, “We see a universal need for education and motivation to help Americans make breakfast a daily, healthy habit." Toronto-based ad agency Juniper Park created the "Amazing Mornings" campaign.
"Quaker Oats Sets New Direction for Growth, Reclaims 'Morning' Leadership", PepsiCo, August 24, 2010, © PepsiCo
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