We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Quaker Oats Launches New Products, Ad Campaign, Based On Healthy Breakfasts

August 24, 2010: 02:10 AM EST
Proclaiming a growth plan based on products that “help people lead healthier lifestyles,” Quaker Oats Company said it will introduce two hot cereal varieties for its instant oatmeal line. The products targeted at adults and children include Quaker Hearty Medleys Instant Multigrain Hot Cereal and Mix-Up Creations, an instant oatmeal product that allows kids to create a breakfast by mixing “fun oatmeal flavors.” The company said the theme of its new advertising campaign, launching on September 1, will be the question: "Does Your Breakfast Make You Amazing?" According to Quaker Oats President Jaya Kumar, “We see a universal need for education and motivation to help Americans make breakfast a daily, healthy habit." Toronto-based ad agency Juniper Park created the "Amazing Mornings" campaign.
"Quaker Oats Sets New Direction for Growth, Reclaims 'Morning' Leadership", PepsiCo, August 24, 2010, © PepsiCo
North America
United States of America
Companies, Organizations
Market News
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.