PureBrands CEO Expects Dissolvable Tongue Strips To Become A Billion-Dollar Business

Warren Struhl, CEO of a company marketing dissolvable tongue strips that deliver a fast jolt of caffeine and B vitamins, tells FoodNavigator-USA that his product and others like it could become a $1 billion market within three years. Sheets Energy Strips from PureBrands have already won the backing of NBA star LeBron James and other celebrities, while response from retailers (Walmart, CircleK, GNC) has been “overwhelmingly positive.” Struhl expects to launch a family of similar dissolvable strip products next year. The energy delivery version costs much less than energy shot drinks while delivering 200 percent of daily value of vitamin B6 and B12, 100 percent of vitamin B5, and 100 mg of caffeine per two-sheet serving.