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Provider Of Healthy Vending Machine Snacks Says Science Supports Its Successful Strategy

March 9, 2010: 02:38 AM EST
YoNaturals, a San Diego-based provider of more than 600 healthier vending machine snacks to schools, hospitals, health clubs, etc., says recent scientific findings support its strategy. School-age kids snacking on "salty, fatty and sugary treats" are consuming "empty calories" that cause weight gains that portend adult health problems such as obesity, according to two studies. The company, whose snack line contains less fat, salt and sugar than the usual fare offered in schools, says vending machine owner-operators, attracted by the stability of the vending machine business, are increasingly aware of the healthy snack trend as well. That fact, coupled with a careful machine placement strategy, has fueled YoNaturals’ “explosive growth” beyond the West Coast, the company says.
"YoNaturals Calls for Healthier Snack Vending in Nation's Schools", Yahoo!, March 09, 2010, © Yahoo!
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