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Procter & Gamble Steps Up R&D Spending, Denies Losing Innovative Edge

February 20, 2012: 01:55 AM EST
Procter & Gamble is addressing market perceptions that the company is losing its edge in innovation, which investors and analysts believe is causing the declines in the packaged goods manufacturer's revenue, market share, and product launches. P&G has increased by 60 percent its research and development spending to more than $2 billion and expanded efforts to develop brands and categories.
Jack Neff , "Why Some Think P&G's Innovation Is Slipping", Advertising Age, February 20, 2012, © Crain Communications
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