We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
ACCEPT Reject
Already have an account? Sign in.

 Remember Me | Forgot Your Password?
Home Manage Alerts Archive Archive About Us Register Now   Not a User? Join now

Procter & Gamble Steps Up R&D Spending, Denies Losing Innovative Edge

February 20, 2012: 01:55 AM EST
Procter & Gamble is addressing market perceptions that the company is losing its edge in innovation, which investors and analysts believe is causing the declines in the packaged goods manufacturer's revenue, market share, and product launches. P&G has increased by 60 percent its research and development spending to more than $2 billion and expanded efforts to develop brands and categories.
Jack Neff , "Why Some Think P&G's Innovation Is Slipping", Advertising Age, February 20, 2012, © Crain Communications
Domains
Innovation
Sectors
Household Care
Personal Care
Geographies
Worldwide
North America
United States of America
Categories
Companies, Organizations
Consumers
Innovation & New Ideas
Market News
Home | Privacy Policy | Terms and Conditions | Contact Us Copyright © 2000-2023 Business360 Inc. All Rights Reserved
Developed by Yuri Ingultsov Software Lab.