Procter & Gamble Launches Tide Pods Brand Of High-End Laundry Detergent

After eight years of developing and testing with more than 6,000 consumers, Procter & Gamble Co. launched the Tide Pods, small, dissolvable packets that cost about 25% more per load than regular liquid. As competitors launch similar products, P&G aims to convince consumers to buy Tide Pods by emphasizing the convenience factor. P&G expects Tide Pods to generate $300 million in the first year and the pod category to reach 30% in a decade.