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Procter & Gamble Launches Brand of Men's Skincare Products With Ingredient Derived From Yeast Fermentation

March 8, 2012: 03:57 AM EST
Procter & Gamble launched the SK-II Men Facial Treatment Essence prestige brand of male skincare products, which the company claims helps renew the skin's outer layer and make it soft and young-looking. The products contain Pitera, an ingredient derived from the fermentation process used at sake breweries and that the company claims helps promote natural rejuvenation of the skin's surface.
"SK-II Men Facial Treatment Essence", Procter & Gamble, March 08, 2012, © Procter & Gamble
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