We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Procter & Gamble Announces Permanent-Color Hair Dye Molecule

October 8, 2013: 12:00 AM EST
Procter & Gamble’s Wella Salon Professional division said it has developed the ME+ molecule, the world’s first hair dye that offers full permanent color performance and color spectrum. P&G claimed at the 2013 Conference of the European Academy of Dermatology and Venereology that the hair dye also comes with reduced risk of developing allergy. Developed through more than 20 years of research and development, the 2-Methoxymethyl-p-Phenylenediamine molecule does not include pPD and pTD, which are the most common allergy triggers for some users of hair dyes.
Andrew McDougall, "P&G announces first permanent hair dye molecule with reduced allergy risk", Cosmetics Design, October 08, 2013, © William Reed Business Media SAS
Examples & Case Studies
Personal Care
North America
United States of America
Companies, Organizations
Innovation & New Ideas
Research, Studies, Advice
Developed by Yuri Ingultsov Software Lab.