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Philips Targets U.S. Kids With Sonic Toothbrush

August 27, 2009: 04:02 AM EST
An effective toothbrush that also gets American kids involved in their tooth brushing experience is the strategy behind the recently unveiled Philips Sonicare For Kids toothbrush. According to Philips, U.S. kids aged 4–10 years miss a lot of school because of dental problems. To help solve that, Philips designed a sonic toothbrush that features two power modes, an ergonomic handle, musical tones that signal when to move to another area of the mouth, and front panels that kids can change themselves. And, at $69.99 SRP, it does a good job of preventing plaque formation, according to the company.
"Keep Oral Health in Check This School Year With the New Philips Sonicare for Kids Power Toothbrush", PR Newswire, August 27, 2009, © PR Newswire
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