Philips Sonicare Introduces FlexCare Platinum Connected Power Toothbrush

Philips Sonicare introduced the Philips Sonicare FlexCare Platinum Connected, the company's first-ever connected power toothbrush for adults. According to the company, the toothbrush is designed to detect and deal with missed spots and excessive pressure and scrubbing. It also provides real-time feedback to help consumers improve their brushing technique. Its Smart Sensor technology monitors the location, scrubbing, and pressure applied when brushing then uploads the data using Bluetooth wireless technology with the Philips Sonicare mobile app. Users can also share data with their dental care providers who can design personalized advice through the Focus Area feature.