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P&G’s Product Research Roots Dig Deeply Into North East UK

September 3, 2009: 03:34 AM EST
Tiny Longbenton in the North East of England, with a population somewhere under 10,000, has become a critical – and apparently recession-proof – research & development center for Procter & Gamble. The Newcastle Technical Centre (NTC), with 320 staffers, focuses mainly on developing new products in the laundry and dish washing powders space. Companies often trim R&D to cut expenses during hard economic times. But not P&G. Despite the global slump, P&G has no plans to scale back at the NTC. “P&G … prides itself on not making knee-jerk reactions on cutting R&D,” says the NTC site leader.
Karen Dent, "From soap in the city to consumer products leader", nebusiness, September 03, 2009, © ncjMedia Limited
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