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P&G To Extend Gain Brand to Dishwashing, Expects 3-5% Organic Growth This Year

June 22, 2010: 11:32 PM EST
Procter & Gamble Co. is extending its Gain brand to the dishwashing category with a new Gain liquid product slated for launch within a year. The move comes as P&G’s revenue starts to recover from the recession, partly because of the company’s strategy of lowering prices of its most popular brands and products. Gain is one of P&G’s 22 billion-dollar brands. Other planned product launches include a major rollout of Gillette’s premium-priced ProGlide shavers, which have already debuted in the US. P&G expects organic sales growth of 3-5 percent for the current fiscal year, which ends June 30.
DAN SEWELL, "P&G takes Gain into the kitchen, affirms outlook", Business Week, June 22, 2010, via Associated Press, © The Associated Press
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