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P&G Chief Shares Insights On Innovation

May 22, 2013: 12:00 AM EST
Speaking to a group of R&D executives at an Industrial Research Institute meeting recently, Procter & Gamble CEO Bob McDonald said that 175 years of innovation at the company have taught some key lessons. Innovation, he said, has to be inspired by “fundamental human truths” and “core human needs” in addition to technology and science. Innovation has to be open, inside and outside the company; and balanced between “sustaining, transformational and disruptive”. According to McDonald, innovation differentiates P&G brands from the competition and prevents “commoditization”.
"McDonald Shares Innovation Lessons", Procter & Gamble, May 22, 2013, © Procter & Gamble
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