We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

P&G Boosts Spending To Raise E-Commerce Profile, Online Sales

September 7, 2009: 04:46 AM EST
Procter & Gamble is boosting its spending on digital retail sales and brand marketing in hopes of growing its e-commerce business from $500 million to $4 billion a year. Besides digital ads like search and video, the online strategy encompasses selling on its own Web sites, which include high-volume targets like Pampers.com, as well as on Amazon.com and Walmart.com. Newly installed global team leader for digital business Lucas Watson hopes to take advantage of the fact that Nielsen has forecast e-commerce sales of consumer packaged goods to grow as much as 25% a year.
Jack Neff, "Beyond Online Ads: P&G Sets $4 Billion E-Commerce Goal", Advertising Age, September 07, 2009, © Crain Communications
Domains
Innovation
Process & Organization
Sectors
Retail
Geographies
Worldwide
North America
United States of America
Categories
Companies, Organizations
Market News
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.