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PepsiCo To Market New Coconut Water Beverage Through GNC Store In 2nd Q 2011

November 8, 2010: 09:29 AM EST

PepsiCo is joining forces with specialty nutrition retailer GNC to develop and market fortified coconut water products under the “Phenom” brand name beginning in the second quarter of 2011. The companies have partnered before with the successful retail launch of the Gatorade G Series Pro at GNC stores last May. According to PepsiCo, coconut water is a natural electrolyte beverage formed inside coconut shells. Low in fat and calories, the beverage is a source of vitamin C and potassium. PepsiCo said the venture with GNC is part of its expansion into the health and wellness sector.

PepsiCo, "GNC and PepsiCo Plan National Launch of ‘Phenom’ Line of Fortified Coconut Water Products At GNC Stores and Other Major Retail Outlets", PepsiCo press release, November 08, 2010, © PepsiCo Inc.
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