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PepsiCo Tests Reduced-Sugar Cola

June 13, 2011: 10:23 AM EST
PepsiCo announced that it will begin market testing a new reduced-sugar, yet “full-flavor” cola in July in Iowa and Wisconsin. According to the company, Pepsi NEXT is targeted at consumers who “seek the rich taste of full-calorie cola but have decreased their consumption” to reduce  sugar intake. Pepsi NEXT will provide “real cola flavor and 60 percent less sugar,” the company said. Consumer testing found that the new product resonated well among cola drinkers looking for a less sugary cola product.
"PepsiCo Announces Test of Reduced-Sugar Cola Innovation, Pepsi NEXT", Press release, PepsiCo, June 13, 2011, © PepsiCo
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